Making a sale can be a difficult sometimes. But if you have the essential skills then you should have an easier time closing sales. These are the skills which sets top performing sales people apart while others struggle to make it.

Here are the 10+ most desirable skills every sales rep needs to become a top performer in the field.

Persistence

Top performing salespeople never abandon a prospect after one follow-up and are usually persistent. If you don’t give up so easily, then it means you will win more deals.

In the face of sales rejection, take it as a perfect opportunity to improve the quality of your products and if you’ve developed solutions to specific objections, stay on the grind and follow up with your prospects. Keep them posted with changes and improvements to your product via emails or social media that could win them over.

Hence being persistent in the selling job will always give you an opportunity to stay at the top.

Eagerness to learn

Top performing salespeople are the most focused on learning new things. Honing your skills and acquiring new knowledge and techniques literally pays off on your journey to become a top sales performer.

Sales reps produce much higher net sales when they work at companies with continuous sales training. Hence in all circumstances every sales rep must be eager to learn in order to become a successful top performer.

Product Knowledge

Deep and extensive product knowledge is a prerequisite to high sales performance as it demonstrates that you are a subject matter expert generating trust among your customers.

Inadequate product knowledge is unacceptable in the world of selling. Any sales professional who go to the field without having an intimate knowledge of the features, benefits and weaknesses of their product will have a hard time creating effective pitches and connecting customer needs to the best solutions available.

Prospecting skills

Getting along with people and having good communication skills are best traits for high-performing sales professionals in getting new clients.

You should always be establishing and maintaining excellent client engagement methods to get new prospects. There are sales calling techniques that can help you build rapport with a prospect, research methods that will help you gain valuable information about a customer and communication techniques that will allow you to nurture long term relationships with clients.

“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.” – Brian Tracy

Relationship building

The ability to positively engage other people, build long-term relationships and form mutually beneficial networks will find frequent use in every salesperson’s career.

Relationships enable a salesperson to meet clients and gather referrals, solicit advice and make better-informed decisions. Relationship-building involves trust, rapport and a genuine desire to help other people.

Relationship-building also leads to relationship selling. This creates opportunities for you to become a top performing sales rep.

Communication skills

Having good communication skills is essential for every salesman. You must be able to clearly and persuasively get your ideas across to prospects and clients without going off on target and using meaningless phrases.

You should also keep your audience in mind at all times as it helps you choose your words and modes of communication.

Reviewing your conversations also gives you a chance to analyze your prospects’ reactions and also to improve your communication skills.

Humbleness

When you’re humble enough to reveal a vulnerability or admit that you don’t know something, your prospects will immediately trust and respect you more. As a result they’ll view you as a trusted advisor or even a partner in their success.

Time Management

The most effective top performing sales reps are able to utilize their time making more deals and more connections with new prospects.

The key to being highly productive is using good time management skills. You need not to waste too much time on a deal that is not going anywhere or waiting time following cold prospects who will never buy.

Information Gathering

Start your research and obtain accurate information about clients, market trends, rival solutions and other business intelligence enables a salesperson to make better decisions, engage the right customers better and close high value deals while shortening the sales cycle.

Always do your research to gain an insight of what is around you in order to become a top sales performer.

Listening skills

A professional and successful sales rep is always a good listener. Active listening in sales requires focus as well as occasional/follow-up queries.

These allow you not only to glean complete and clear information from your clients but also to build rapport and demonstrate that you genuinely care about their concerns.

Adaptability

Adaptability is a survival mechanism in the world of sales where there is stiff competition. Tools have changed and so have customer demographics meaning you have to follow and adapt to new engagement channels.

Top performing sales professionals know they need to sail the currents of change to get to their destinations.

Summary

Becoming a top performing and successful salesperson isn’t very much a big deal but rather take note of these 10+ desirable skills and become exceptional.

“Your Life Can Only Get Better When You Do. Do Something Every Day To Improve Your Key Skill Areas.” – Brian Tracy

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