The universe of digital marketing is quite big and deep. To face the cut-throat competition, many business enterprises and startups launched their very own digital business platforms such as Alibaba, Facebook, Twitter, Instagram, Linkedin, etc. The concept of digital marketing is an umbrella for many studies such as Search Engine Optimization (SEO), digital content curating, social media marketing, leads generation through various online channels such as Facebook, Emails, Messaging, etc, and other forms of email marketing strategies.
The experienced Digital Marketers, who are well versed with Digital Marketing Certification, engage the company’s online resources such as blogs, webinars, videos, etc to get the required web organic traffic that can get these companies the most demanded results such as leads. However, marketers are well aware of the fact that getting the desired organic traffic can be very tough and tricky.
In order to bring fellow digital marketers out of their dilemma and give them a solution for generating business leads using digital marketing strategies, I have here created a list of easy steps to be followed for generating and closing business leads using effective digital marketing.
12 easy steps you can follow to generate and close online leads using digital marketing in 2020 are:-
Table of Contents
- 1 Find your audience and curate content
- 2 Run and Manage Ads
- 3 Generate leads by using webinars
- 4 Setup Automated Workflow
- 5 Emailing the business leads
- 6 Ask, ask, and ask
- 7 Review generated online leads
- 8 The sales pitch to close business leads
- 9 Pitch upsells and cross-sells
- 10 Measuring sales target of sales representatives
- 11 Signing agreements with clients
- 12 Grow Ads
- 13 Conclusion
Find your audience and curate content
This impacts the sales numbers directly. The relationship so formed is not only good for the present but will also impact the future. The present consumers might be immune to the company’s working system and might stay for a prolonged period of time.
However, it should be duly noted that the content should be written, by your digital marketing team, keeping in mind the present audience. Moreover, you must optimize it properly with all the highlighted keywords so that it can be tracked easily online.
Run and Manage Ads
One of the many best ways to generate online traffic is to engage in online paid ads using Google Adwords and Facebook Ads. There are many other social media platforms such as Twitter, Linkedin, Instagram, etc which you can use to run ads and increase traffic to your website. Hire us as your preferred digital marketing agency.
Also, you can re-engage or re-target the online visitors, to your website, who missed out on your Online Advertisement while they were online. Also, you can remarket these online ads to the audience which has visited the website in the past. It is highly likely that after getting to see the ad again, they might get converted into business leads. Online Conversion is all that matters at the end in the digital marketing world.
Considering the competitive aspects of digital marketing, it is suggested to outsource this function to digital marketing experts, having proper digital marketing certification, who are solely providing this service.
Generate leads by using webinars
The process of generating leads online could be humungous and frustrating. Therefore, to serve your small business better, it is advised to go towards the automated lead generation process at several points. There are many online leads generation strategies and tools, and generating leads through webinars could be the effective one for you among them.
Making use of webinars can do the required magic of automated leads generation for you and your business. These webinars can be arranged online via several platforms. They can be live as well as automated depending upon your business.
Webinars are pervasive in nature and can be used for different kinds of business activities such as online leads generation in digital marketing. The best part is that it inculcates a 24/7 online window for potential leads of your business to attend anytime and get converted online into customers. This function allows them the flexibility to be arranged at any time. The audience need not be present in real time to attend the webinars. They have access to open them whenever and wherever they want.
Setup Automated Workflow
Automated workflow and leads generation system can develop and grow potential leads to paying customers. Automated tools such as Google Analytics, Hotjar, etc help expert digital marketers to get required information such as whereabouts, no: of clicks, geographical analysis, demographical analysis of your potential customers; and on which areas of your website’s webpages your potential customers have interacted with the most. Workflow Automation tools such as Zapier etc can help you automate the mundane tasks of online leads generation and leads conversion. Following are the advantages:-
- Send emails on a large scale to cater to a wider online audience
- Convert online leads into customers by having a knowledge of their every intended action
- The proper balance maintained between online sales and digital marketing sections
- Directing online leads in the right direction to derive positive results such as online sales
- Posting online blog posts, webinars, videos, social messages at regular intervals to engage with the digital world
Emailing the business leads
Emailing leads from time to time, also known as Email Marketing in the Digital Marketing world, can do wonders for your business. An email stuffed with all the required content, agendas, prospects, etc can engage the targeted audience.
To add icing to the cake, add social media links to redirect the customers to the platforms. Make use of personalized content for the email.
Ask, ask, and ask
Want to know the customers better? Get out in the field and do a collective study of their needs and wants. Form a proper questionnaire that contains the relevant questions to gather the required consumer information.
These questions should answer every business query that would help it grow and strive forward. This questionnaire can be attached to the emails sent online.
Review generated online leads
This is in association with the above point. Having a rich base of satisfied clients can help in getting positive reviews for the business.
In would be a great idea to approach this set of past customers to give positive reviews and testimonials on the website. This would not only help in making a purchase decision but will also enhance the brand image. If possible, make use of video testimonials to derive greater advantages.
The sales pitch to close business leads
One of the most effective tricks to converting online leads into opportunities is to engage in direct online sales tactics. This method of increasing online sales can get tremendous results for the business.
Moreover, collaborating with online coupon agencies can help in giving out money-saving deals. Since these agencies attract the customers very fast, it could be an excellent way to gather the relevant data. As a result, marketers get a hold on several points where the customer is likely to get attentive.
Pitch upsells and cross-sells
Upselling is the process of selling a product in relation to a product that is expensive.
Cross-selling is the method to sell a product along with the primary purchase.
Both these methods can be used hand in hand in order to gain the customer’s confidence. However, it should be noted that it does not exploit the customers in any manner. A good way to enhance sales and generate business leads for future use.
Measuring sales target of sales representatives
To motivate the sales representatives, measuring each other’s performance can be used. As a result, healthy competition among the individuals will be inspired which will impact the organization’s workings. This will positively influence sales stretched over a long period.
A good feasible way for sales individuals is to work for themselves as well as for the organization. If such is the attitude of your sales executives then these individuals will no doubt directly help in gathering interests that are possible to convert leads into business.
Signing agreements with clients
A company would be having adversaries selling the same product in the market which means competition, and competition can be both negative and positive. However, it depends upon your business attitude and skills whether you convert this competition into positive or negative. Without indulging in unethical practices, reach out to the competition and get their approval to associate and work together towards a win-win and profitable situation for all.
Giving them profitable deals can serve the whole business purpose. This way not only the customer base will increase but also the business leads become permanent clients.
It’s been quite sometime now, and you have done everything to capture your online leads and convert them into paying customers. It’s better not to stop and to keep on running your online ads.
A business is a cycle that needs fuel to operate from time to time. The customers are the fuel for the business enterprise. Therefore, to get continuous attention, keep pursuing them with new ideas and prospects.
This age of digital marketing can bring opportunities that will cover past mistakes. It is suggested to use techniques that will enhance business ideologies among the masses. Set aside some effort to assess the strategies we use as of now. In addition, take out ways to increase B2B deals by implementing these techniques.
I hope the above techniques help in discovering the readers a wide network for their businesses. At the same time, a new way to approach new clients.
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