Learn how you can perfect your sales emails and close more deals


During the deal-making process, a salesperson will either be working with some momentum or might run into issues with non-responsive or silent prospects, and below is how you can write killer emails closing more and more deals.

However such kinds of emails should be short, precise, and straight to the point.

Illustrate the offer

Your customers may not take the time to read your emails, but if you have a clear offer that’s front and center, they won’t be able to ignore it.

In all such sales emails, there must be no question of what the deal is?

Related Article: Are you still doing more for less???

Need for urgency

Give customers a reason to act quickly, rather than let the email sit in their inbox.

Also, give apparent dates of the promotion. Use active language as well to tie in with a seasonal promotion as well.

Be short and precise

Perfect sales emails don’t require a lot of explanation. Just state the deal, then tell customers how to redeem it before it expires.

No need for a lot of flowery words. In less than 45 words, a salesperson can sum up the deal.

Related Article: Learn how to keep competitors out of your best clients

Insert a product picture

You don’t have to get artsy, but you do need to showcase your new item. In fact, these types of emails are more about the photo than text.

It’s all about the picture and in just a few words you can close the deal and sell the product.

Repeat the prospect’s name

Remember that a person’s name is the sweetest and most important sound in any language as people tend to trust messages where their names appear.

Related Article: You can sell more than anyone else this year 2019

Create a call to action

Lastly, you should end every sales email with a pointed call to action like for example, “join thousands of other subscribers who are already working faster and smarter — right now. As you’re reading this”.

Send your message at the tight time.

When you send your sales email matters. If you press send the email blindly, you risk your recipient missing your message and you won’t be able to close any deal.

Here is what perfect sales email may look like

Hey, John time is running out!

Hire a professional career mentor today and get promoted!
Be an agent of your own career success!

Hire now email: example@example.com today.

Related Article: Learn about 6 Traditional sales tactics that are still useful in your business


Perfect sales emails are the ones that get many responses, are short and simple, with an opener that’s intriguing, a benefit that a customer can easily understand, and a closer that has an easily executed call to action.

Last Updated on

Leave a Reply

Pin It on Pinterest

Scroll to Top