About
Positioning advisor, writer, and strategist for financial industry leaders.
Hi, I'm Chetan Mittal 👋
I help financial professionals and leaders—wealth advisors, RIA founders, and investment executives—position themselves as category leaders so they can command premium pricing, attract ideal clients, and live on their own terms.
My Story & Background
In the financial services industry, the default strategy is commoditization. Everyone promises the same portfolio performance, uses the same software, and wears the same suit.
After years of observing high-performing advisors struggle to stand out despite their deep expertise, I realized the core problem wasn't competence—it was positioning.
Today, through my weekly newsletter and targeted resources on mittaltiger.com, I share real-world frameworks on personal branding, authority building, and advisory pricing strategy.
Core Operating Principles
- Specificity is Safety: The more specific your audience, the safer your practice.
- Authority Over Advertising: Educational content builds trust faster than cold ads.
- Freedom as the Metric: True professional success is measured by calendar ownership.
Want to elevate your positioning?
Join my weekly newsletter or explore our free diagnostic toolkits.