Small by design.
Why a boutique advisory firm serving 30 ultra-high-net-worth families outperforms massive institutional RIA platforms.
In the wealth management space, the default advice is always "scale". Add junior advisors, open secondary offices, launch marketing campaigns, and pump up AUM.
Mahesh operated differently.
He ran a boutique wealth practice in Mumbai. He deliberately capped his client roster at 30 families. He employed zero junior staff, relying instead on high-end software tools and specialized custody partners.
The Math of "Small by Design"
- Standard Advisory Firm: 300 clients @ 0.75% AUM fee -> Massive overhead, high staff churn, 70-hour work weeks.
- Boutique High-Authority Firm: 30 clients @ 1.25% retainers -> Zero overhead, 95% net profit margin, 25-hour work weeks.
When you control your scope on purpose, you create extreme enterprise value and unmatched peace of mind.
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